Understanding the Differences Between Agency and Sub Account App Stores in GHL

Understanding these distinctions helps agencies leverage the right set of tools from each store to optimize their operations and service offerings effectively. This segmentation ensures that both agency-level needs and client-specific requirements are met comprehensively within the Go High Level.

Agency App Store:

App Types:

Agency Apps: These are applications specifically designed for agency-level operations. They focus on tools that help agencies manage implementation, onboarding, support, ticketing, and other tasks relevant to agency operations.

Agency Sub Apps: These apps can access both the agency and its sub-accounts. They may be tailored to enhance the agency's management of its sub-accounts within the platform.

Availability:

Apps available here are primarily for purchase and use within the agency itself. They are not designed for resale by the agency to its clients.

Functionality:

Designed to enhance agency-specific tasks and functionalities, such as tooltips, custom dynamic menu links, knowledge base customization, and chat features tailored for agency needs.

Control:

Agencies have control over which apps are available and visible to their clients using Go High Level. This allows agencies to curate a specific set of tools that align with their service offerings.

Sub App Store:

App Types:

Sub Account Apps: These are applications focused on functionalities and tools that benefit sub-accounts within the agency's ecosystem.

Resellable Apps: Sub account apps can be resold by the agency to its clients, allowing agencies to generate revenue from these applications.

Functionality:

Tailored towards automation, workflow capabilities, and other functionalities that directly benefit sub-accounts. Examples include automation tools, conversation hubs, and customizable workflows.

Resellability:

Unlike agency apps, these apps can be resold by the agency to its clients, providing an additional revenue stream for the agency.

What are the main differences between the Agency App Store and the Sub App Store? Currently, you can find me on the Agency App Store, where you'll discover apps categorized as Agency and Agency Subtype applications.

An Agency-type application is restricted to your agency alone, while an Agency Sub can access both the agency and all or some of your sub-accounts—depending on your preferences.

One of the primary distinctions is that apps available on the Agency level can only be purchased; they cannot be resold. This is a significant difference you'll notice here. Additionally, other types of applications in Go High Level available include those specifically designed for agency-level functionalities. For example, tools like tooltips, agency actions, custom dynamic menu links, knowledge base customizers, and chat modules cater directly to agency scenarios. These tools accelerate implementation, onboarding, support, ticketing, and other tasks relevant to SaaS businesses. They are not tailored for sub-accounts and their operations.

Moving to the Sub level, the apps are tailored to the specific needs of sub-accounts. They focus on automation, workflow capabilities, and communication hubs that support additional conversation channels. Importantly, these apps are resellable, allowing you to profit from users purchasing these applications. Workflow apps, for instance, offer customizable rebuilding capabilities—a feature discussed in another video.

The key differences lie in their focus: Agency apps cater to your agency's needs, while Sub account apps are versatile and resellable, catering to a wide range of user needs within your GHL sub account. These distinctions define how you might describe the differences between the two stores.

In the Agency level marketplace, you have additional features such as control over which apps are displayed to your clients. We will delve deeper into this topic in another video. Lastly, the Agency level provides access to reselling capabilities, which we've covered in detail in our other videos.

Video

Summary

The video discusses the key differences between the agency app store and the sub-app store. The agency app store provides apps tailored for agency-level functionalities like tooltips, custom menu links, and chat customization tools to improve business operations. On the other hand, the sub-app store offers apps focused on automation, workflow capabilities, and resellable features, providing opportunities for profit-making at the sub-account level. These apps are designed to streamline processes and enhance efficiency for both agencies and sub-accounts.

TABLE OF CONTENTS

Differences Between Agency and Sub App Store in Go High Level

Explanation of the main variations between the agency app store and the sub-app store. The agency app store offers apps specifically for agency and agency sub-types, while apps in the sub-app store are targeted towards other level functionalities and are resellable for profit.

Agency Level Apps

Details on the apps available at the agency level, designed for agency-level capabilities such as tooltips, agency actions, custom dynamic menu links, knowledge base, chat customizer, etc. These apps are tailored for scenarios to help agencies speed up implementation and enhance business operations.

Sub Account Apps

Information on apps in the sub-account level, targeted towards automation, workflow capabilities, conversation Hub, and resellable features. These apps are geared towards a variety of situations and offer resell and profit-making opportunities for users in the Go High Level.

FAQ

Q: What types of apps are available in the agency app store?

A: The agency app store offers apps specifically designed for agency and agency sub-types.

Q: What is the main focus of apps in the agency app store?

A: Apps in the agency app store are tailored for agency-level capabilities to enhance business operations.

Q: What are some examples of apps available at the agency level?

A: Apps at the agency level include tooltips, agency actions, custom dynamic menu links, a knowledge base, and a chat customizer.

Q: What type of functionalities do apps in the sub-app store offer?

A: Apps in the sub-app store focus on sub-account level functionalities and are geared towards automation, workflow capabilities, and resellable features.

Q: What opportunities do apps in the sub-app store offer?

A: Apps in the sub-app store provide resell and profit-making opportunities for users.

Q: How do apps in the agency app store differ from those in the sub-app store?

A: Agency app store apps are targeted toward agency-level functionalities while sub-app store apps focus on sub-account-level functionalities and resellable features.